The final stage of brand development is the creation of a logo and marketing of the whale, which unites all the verbal and visual elements of your logo, regulates further work with it, and facilitates the implementation of its standards in the daily activities of the company. We also try to convey the philosophy, values and essence of the brand, first of all, to the employees of your company.
Branding is not magic. Magic is something that is not understood - for example, in Africa, electricity is magic. If you deeply understand branding, there is no magic. In fact, its just art. If something doesnt work out, you can always carry out a set of rebranding measures.