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  • Title:

    DONRICHMEN - music industry, rap

  • Service:

    Branding

  • Niche:

    Music industry

  • Tools:

    Adobe Illustrator and Adobe After Effects


Task:

DONRICHMEN is a rapper virtuoso, an expert in music and a versatile personality. Our task was to develop a unique image of the musician.
This project is based on the idea that the logo should have a simple, convenient and unique design that complements rap music. The logo was visually divided into two parts. We turned on the dynamic change of color combinations when the logo appeared and disappeared.

Description:

  • We have created three main logos that have different color schemes. This variety emotionally stimulates users. The choice of black and red colors is due to their influence on the subconscious for a subtle emphasis on the beauty of rap. The combination of realistic images of rap tools and different fonts made it possible to brighten the mechanism of logo perception by the target youth audience.



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